Trade Promotion Needs Managing
Smart Trade is a software solution specifically designed to support trade promotion activities for the Manufacturer and Distributor in FMCG industry. This includes supplier of Food and Beverage, Consumer Products & etc. The major business channels include Key Accounts, Distributor/Agent, Wholesaler & etc. These dynamic and high volumes transactions industries required special business functions to cope with the high specific demands which arise from the heavy trade promotion activities.
Smart Trade provides a comprehensive of functionality from budget control, trade spend requisition and approval to financial function for those who involved in the trade promotions. Using the data captured in the central repository and interfaces to the backend systems, Smart Trade enable all persons involved in the process to readily access a set of useful reports and analyses information so all parties are up to date with the latest information in the system.
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Testimonials
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Fonterra Brands Malaysia
"Milking a paperless system"
When IT executives sit down with their management colleagues to resolve business issues at Fonterra, the results can be spectacular. And rewarding too, especially when one particular IT project won a CIO Award for 2008.
Jack Loo
Fonterra Brands Malaysia employee Yeoh Guan Beng used to encounter teething problems whenever he had to budget for trade promotions and campaigns every year.
A lack of visibility into the spending process meant that Yeoh, who is regional sales manager (South), was unable to keep track of the incurred costs and ultimately over-spent his budget. Typically, his company ended up breaking the promotions and campaigns budget by at least 10 per cent.
Promotion and campaigns are major facets ...
Posted Dec 8, 2010 10:09 PM by Benny Toh
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