CIO Asia 2008

SmartTrade - Trade Promotion Management System won The Fabulous 5 of CIO Asia 2008.
 
 
 
 

 
 
 
 
 
 
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SmartTrade - Trade Promotion Management System

“the need to track, manage, control and better understand the spending”
 
Smart Trade is a software solution specifically designed to support trade promotion activities for the Manufacturer and Distributor in FMCG industry. This includes supplier of Food and Beverage, Consumer Products & etc. The major business channels includes Key Accounts, Distributor/Agent, Wholesaler & etc. These dynamic and high volumes transactions industries required special business functions to cope with the high specific demands which arise from the heavy trade promotion activities.

Smart Trade provides a comprehensive of functionality from budget control, trade spend requisition and approval to financial function for those who involved in the trade promotions.

Using the data captured in the central repository and interfaces to the backend systems, Smart Trade enable all persons involved in the process to readily access a set of useful reports and analyses information so all parties are up to date with the latest information in the system.

“In today competitive business environment, most manufacturers in the CPG industry spend
between 7-20% of their gross revenue on trade promotions. And, it’s believed that
more than 50% of the trade promotion budgets are not providing the expected result ”

 KEY BENEFITS

Operational Efficiency

  • Trade Promotion requisitions are tracked electronically and approval is fast and result is notified via email\SMS.
  • Instant Information and less paperwork.

Funding Efficiency

  • Ensure Trade Promotion funds are properly budgeted and Control.
  • Better Controlled and forecast of Trade Promotion fund and P&L. NO SUPRISES.

Settlement Efficiency

  • Settlement is easier and faster.
  • More timely and accurate payment, hence improves customer\vendor relationship 
  • Visually verify claim supporting document vs electronic claim requests.

Analyze Key Levers

  • Integrated dynamic analytic and reporting module

IN SUMMARY

  • Improved Customer Information
  • Improved Control of Spend
  • Improved Growth Potential
  • Improved Financial Performance
  • Improved Accountability
  • Promotes Transparency
  • Up to date P&L.

Who does this solution benefits.

  • Sales
  • Finance
  • Marketing

System Requirements

A workstation that runs standard web Browser likes Microsoft Internet Explorer V6 or higher.

For more information, please contact us.
Subpages (1): SmartTrade Demo

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