“the need to track, manage, control and better understand the spending”

Smart Trade is a software solution specifically designed to support trade promotion activities for the Manufacturer and Distributor in FMCG industry. This includes supplier of Food and Beverage, Consumer Products & etc. The major business channels includes Key Accounts, Distributor/Agent, Wholesaler & etc. These dynamic and high volumes transactions industries required special business functions to cope with the high specific demands which arise from the heavy trade promotion activities.

 

 

Smart Trade provides a comprehensive of functionality from budget control, trade spend requisition and approval to financial function for those who involved in the trade promotions.

Using the data captured in the central repository and interfaces to the backend systems, Smart Trade enable all persons involved in the process to readily access a set of useful reports and analyses information so all parties are up to date with the latest information in the system.


“In today competitive business environment, most manufacturers in the CPG industry spend
between 7-20% of their gross revenue on trade promotions. And, it’s believed that
more than 50% of the trade promotion budgets are not providing the expected result ”


KEY BENEFITS

Operational Efficiency

  • Trade Promotion requisitions are raised electronically at anywhere and anytime with full trace log on the status.
  • Approval is fast and result is notified via email\SMS.
  • Instant Information and less paperwork.

Funding Efficiency

  • Ensure Trade Promotion funds are properly budgeted and Control.
  • Approved commitments are being accrued in P&L and update daily.
  • Actual Spent (Claims) are caped at approved commitments.
  • Un-utilized trade promotion amount can be closed and reversed back to budget pool.
  • Better Controlled and forecast of Trade Promotion fund and P&L. NO SUPRISES.

Settlement Efficiency

  • Actual Spent (Claims) are controlled and processed electronically
  • Claims can only be made over Approved Trade Promotion Commitments.
  • Claims (actual spent) are interfaced to backend accounting system electronically, NO RE-KEY IN OF CLAIMS DATA.
  • Over Spent \ Claims can be alerted and routed for approval prior to processing.
  • Visually verify claim supporting document vs electronic claim requests.

Analyze Key Levers

  • Committed Trade Spend vs Sales by Customer and Brand
  • Committed Trade Spend vs Actual Claimed By Customer, Brand and Activity
  • Committed Trade Spend vs Budget By Customer
  • % Total Trade Spend vs Gross Sales/Net Sales/Gross Margin
  • % Trade Spend by Activity over Gross Sales/Net Sales/Gross Margin

IN SUMMARY

  • Improved Customer Information
  • Improved Control of Spend
  • Improved Growth Potential
  • Improved Financial Performance
  • Improved Accountability
  • Promotes Transparency
  • Up to date P&L.

Who does this solution benefits.

  • Sales
  • Finance
  • Marketing

System Requirements

A workstation that runs standard web Browser likes Microsoft Internet Explorer V6 or higher.

For more information, please contact us.