CIO Asia 2008

SmartTrade - Trade Promotion Management System won The Fabulous 5 of CIO Asia 2008.
 
 
 
 

 
 
 
 
 
 
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Yeos Hiap Seng

posted Oct 17, 2009 7:43 PM by Benny Toh   [ updated Dec 8, 2010 10:11 PM ]
"Thirst for analysis"

The food and beverage (F&B) manufacturing industry is ruthlessly competitive. The entry barriers are not very high. It is not, for example, difficult to import soft drinks and packaged beverages into most markets. What adds to the challenge is that the F&B industry is continuously subject to shifts in market demand, which often puts manufacturers and their distributors into stressful situations, as they have to constantly monitor their markets for the slightest change in moods and tastes. 
 
That is why Malaysian F&B manufacturer YHS Sdn. Bhd.—better known as "Yeo Hiap Seng" to consumers—had to implement a business tool to analyse and track its sales performance, identify emerging business opportunities, quickly spot new trends and, with all this information, to help it develop more focused marketing and sales strategies. To help it achieve these capabilities, YHS last year implemented a sales-profit management solution, based on a software called Margin Minder. Says Ritchie Lim, YHS's head of IT: "Margin Minder creates flexibility for managers to interact directly with information sources, in analysing market data." ....(details attached)
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Benny Toh,
Nov 29, 2010 7:09 AM
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Benny Toh,
Dec 8, 2010 10:07 PM