When IT executives sit down with their management colleagues to resolve business issues at Fonterra, the results can be spectacular. And rewarding too,  especially when one particular IT project won a CIO Award for 2008.

 

 

A lack of visibility into the spending process meant that Yeoh, who is regional sales manager (South), was unable to keep track of the incurred costs and ultimately over-spent his budget. Typically, his company ended up breaking the promotions and campaigns budget by at least 10 per cent.

Promotion and campaigns are major facets of Fonterra’s marketing strategy. The dairy products company, which is headquartered in New Zealand, spends an average of RM20 million (US$6.25 million) annually on promotions and campaigns. Competitors are investing heavily in trade promotions to attract consumers and market their brand awareness.And Fonterra had to match their efforts, resulting in a jump of 35 per cent in expenditure of its promotions and campaigns activities over the past five years....(details attached)